Research
Without Limits
Self-guided studies, video interviews, in-person mode, and more. No restriction on responses so you can focus on the research.
Study Types
Choose the right methodology for your research question. Each type is configured differently and delivers different insights.
Self-Guided Study
Structured research using configurable blocks: surveys, card sorts, tree tests, and more.
Why Use This
Measure attitudes, test information architecture, validate design decisions, and gather statistically meaningful data at scale.
How You Configure
Add and reorder blocks in the study designer. Set up Flow blocks to route participants conditionally. Configure screening, logic, and study settings.
What Participants See
A guided study flow. Participants joining via an invite link go straight in without logging in. Panel participants authenticate via email and one-time code so responses are linked and rewards can be allocated. Flow logic gives you control over what each participant sees.
Insights You Get
- Structured response data
- Rating distributions and aggregates
- Card sort and tree test analytics
- Rank and preference comparisons
Block Categories: add, reorder, and configure
Structure
Instruction
Image
New page
Confirmation
Pause
Survey
Question
Rating scales
Grid rating
Selection
Information Architecture
First glance
Card sort
Tree test
Prioritisation
Rank sort
Image sort
Preference
Logic-Based Flow: control what each participant sees
Jump
Skip to a specific position in the study. Loop back or skip ahead.
Fifty-Fifty
Alternate participants between Path A and Path B in turn. A/B testing made simple.
Switch
Route down Path A, Path B, or skip based on a participant's response.
Participant Access
Participants can join a study via a direct link, or if sourced from a panel they log in with their email and a one-time code so responses are linked to the right participant and rewards can be allocated to their wallet after completion. If a study needs more participants, automatic trickle invites draw from your My Panels and the Squid Panel with demographic balancing to target the best mix.
Moderated Video Studies
Live interviews and usability sessions on our custom-built video platform.
Why Use This
Deep qualitative research where follow-up questions matter. Usability testing, exploratory interviews, and moderated sessions with real-time observation.
How You Configure
- Timeslot scheduler: participants self-book
- Script writer: tasks, resources, scenarios, discussion prompts
- Participant filtering and screening
- Invite up to 5 hidden observers
What Participants See
A live video call with the moderator. Resources shared on screen via click-to-share.
Insights You Get
- Session video recordings
- Automatic transcripts
- Time-marked notes (moderator + observers)
- Observer chat log
During the Session
The moderator drives the session with click-driven script prompts. Up to 5 hidden observers watch and take time-marked notes. Moderator and observers communicate via private message without the participant seeing. Both moderator and observer notes are available post-session alongside the video and transcript.
In-Person Study
In-person research via tablet or big screen. Two delivery modes.
Why Use This
Collect responses in physical settings: trade shows, labs, retail, schools, conferences. High-volume data capture from people in the moment.
Kiosk Delivery
Study loops on a tablet. Participants walk up, complete question, rating, and selection blocks, then the device resets for the next person.
Conference Delivery
Questions and results displayed on a big screen. Audience members scan a QR code to respond on their own device in real time.
Insights You Get
- Aggregated response data
- Live conference results
- High-volume quantitative data
- Responses can be included in Insight Stories
Ghost Mode
On-platform analytics that capture real user behaviour on your live website.
Why Use This
Identify drop-offs, behaviour patterns, and friction points on your live site. Turn real user interactions into evidential insights that feed directly into further research.
How It Works
Add a lightweight code snippet to your website. Ghost Mode starts collecting analytics data that is treated as research evidence within Insight Squid.
Key Features
- Drop-off identification
- Behaviour pattern analysis
- Real user interaction data
- Lightweight code snippet
Insights You Get
- Behavioural evidence for insight stories
- Quantitative drop-off data
- User flow visualisations
- Data that feeds into further research
No Limits. No Surprises.
Every plan includes unlimited projects, studies, blocks, and video studies. No response restrictions, no hidden charges.
Frequently Asked Questions
Everything you need to know about running research with Insight Squid.
Insight Squid supports self-guided studies (with Structure, Survey, Information Architecture, and Prioritisation blocks), moderated video interviews (with an unmoderated option coming soon), in-person studies (in-person delivery or conference delivery), and Ghost Mode for on-platform analytics.
No. The single plan includes unlimited projects, unlimited studies, unlimited blocks, and unlimited video studies. Fair usage policy applies. The only additional costs are participant rewards (pre-funded before the study) and external panel sourcing (estimated and paid before the study starts).
In-person mode offers two delivery options. In-Person Delivery runs the study on a loop on a tablet: participants walk up, complete question/rating/selection blocks, and the device resets automatically. Conference Delivery shows questions or results on a big screen, with audience members scanning a QR code to respond on their own device.
The study builder includes four categories of blocks. Structure: welcome, thank you, instruction, image, new page, confirmation, pause and flow control. Survey: question (open text, date, numeric), rating (numeric, star, sentiment), grid rating, selection (single or multiple choice). Information Architecture: first glance (timed or first click), card sort (open, closed, hybrid), tree test (created or imported). Prioritisation: rank sort (position or scored), image sort, preference (text, image, or media).
