About Insight Squid
Built by researchers, for researchers.
Our Mission
We believe user research should be accessible, efficient, and enjoyable. Too many teams struggle with fragmented tools, manual processes, and disconnected workflows. Insight Squid brings everything together — from participant recruitment to insight generation — in one seamless platform.
Who We Serve
Insight Squid is built for researchers, research operations teams, and anyone who needs to understand their users better. Whether you're running a single usability test or managing a large-scale research programme, Insight Squid scales with your needs.
What Makes Us Different
We don't just build software — we understand research. Every feature is designed around real research workflows, from token-based participant security to AI-assisted insight generation. We've eliminated the friction between recruitment, study execution, and insight delivery so you can focus on what matters: understanding your users.