Stories That Stick
Transform research data into compelling, evidence-backed insight stories. AI assists on request, never automatic.
Insight Stories, Not Reports
Reports organise data. Stories communicate meaning. Insight Squid helps you build evidence-backed narratives that stakeholders actually read and remember.
How It Works
From raw responses to a shared insight story in four steps.
Story Block Editor
Select the evidence that matters from your study responses. Highlight quotes, data points, and patterns.
Add Context
Write your interpretation. Explain what the data means and why it matters for your product or team.
AI Assistance
AI assist is offered when it may be helpful. At every stage you can check the AI content, make changes, and add styling as appropriate.
Share
Share your insight story as an interactive web page. Stakeholders can explore the data, not just read a static document.
AI on Your Terms
AI assist is offered when it may be helpful. At every stage you can check the AI content, make changes, and add styling as appropriate.
Fully Manual
Do everything yourself. AI stays completely out of your way unless you ask. Your analysis, your expertise, your stories.
- Manual tag creation
- Researcher-driven theming
- Hand-picked evidence
- No AI unless you request it
AI When You Need It
AI assist is offered when it may be helpful, at every stage you can check the AI content, make changes, and add styling as appropriate. Speed where it helps, control where it matters.
- AI suggestions for tagging and theming
- Summarisation on demand
- Researcher review at every step
From Data to Decision
See how raw responses become insight stories that drive action.
Raw Responses
Study data comes in
AI Assists
On-request suggestions
Researcher Selects
You choose what matters
Story Shared
Stakeholders take action
AI-Powered Theming & Tagging
AI assist is offered when it may be helpful for identifying patterns, generating themes, and suggesting tags. At every stage you can check the AI content, make changes, and add styling as appropriate. Use the suggestions as-is, refine them, or ignore them entirely.
- Automatic pattern detection across responses
- Theme generation and grouping
- Smart tagging suggestions
- Full researcher override at every step
Share Your Insight Stories
Share your insight stories as interactive web pages where stakeholders can explore the data. Set a logo in the project and your stories appear branded.
- Interactive web sharing with live links
- Evidence linked back to source responses
- Customisable layout and branding
- Brand with your organisation's logo
We Don't Hold Your Insights Hostage
Export your data at any time. All your research, responses, tags, themes, and stories are yours. No lock-in, no proprietary formats, no barriers to leaving.
Frequently Asked Questions
Common questions about insight stories and AI features.
An insight story is an evidence-backed narrative built from your research data. Unlike a traditional report that organises data into tables and charts, an insight story combines selected evidence, researcher interpretation, and context into a compelling narrative that stakeholders can understand and act on.
No. AI features are entirely optional. You can use Insight Squid completely manually, creating your own tags, themes, and stories without any AI assistance. Or you can use AI for initial analysis and refine the results yourself. It's your choice.
AI analyses your research responses to detect patterns, identify common topics, and group related evidence together. It suggests themes and tags that you can accept, modify, or reject. The AI learns from your adjustments to improve future suggestions.
Insight stories are shared as interactive web pages that stakeholders can explore in their browser. The interactive nature allows readers to explore the data themselves. The story can be branded with your organisation's logo, and all evidence links back to the original source responses.
Yes. Insight stories can pull evidence from multiple studies across your projects. This makes it easy to build comprehensive narratives that draw on research from different phases, methodologies, or teams.
You do. All research data, AI-generated suggestions, tags, themes, and stories belong to you. Insight Squid doesn't use your data to train models or share it with third parties. Your research stays yours.
Turn Your Research Into Stories
Evidence-backed narratives that stakeholders actually read.