User Research for
People
Like You
Recruit participants, build studies with configurable blocks and video, and create compelling, evidence-backed insight stories. No restriction on responses so you can focus on the research.
From Recruitment to Insight
One platform for every stage of user research.
Participants
Build your own panel or tap into the Squid Panel. Automatic trickle invites and demographic balancing get you the right mix of participants.
Explore Participants →
Research
Self-guided studies, video interviews, in-person mode, and more. No restriction on responses so you can focus on the research.
Explore Research →
Insights
Transform data into evidence-backed insight stories. Add context and call on AI to help in theming, if you need it.
Explore Insights →Everything You Need to Run Research
One platform, no stitched-together tools. Built for researchers who want to focus on the work, not the workflow.
Self-Guided Studies
Surveys, card sorts, tree tests, and more. Configure with drag-and-drop blocks.
Video Interviews
Live moderated sessions with built-in recording, transcripts, and observer notes.
In-Person Studies
Run studies on tablets at events, labs, or conferences. Two delivery modes.
Insight Stories
Turn raw responses into evidence-backed narratives stakeholders actually read.
Panel Management
Build your own panels or tap into the Squid Panel with automatic trickle invites.
AI-Assisted Theming
AI suggests tags and themes on request. You review, edit, or ignore. Your call.
Squid Panel
Access a growing global participant pool. Free for subscribers.
Participant Rewards
Internal wallet system with pre-funded rewards and gift card payouts.
Why Choose Insight Squid
Not just another research tool. Built for how research actually works.
Privacy by Design
Participant data is hidden from researchers. Internal messaging means no personal details are ever exposed. GDPR compliant by default.
No Limits
Unlimited projects, studies, blocks, and video studies. No per-response fees. No artificial caps on your research volume.
My Panels + Squid Panel
Build your own panels or access the global Squid Panel. Automatic trickle invites and demographic balancing.
AI on Your Terms
AI assists when you ask. You review, edit, or ignore. No AI unless you request it. Your research, your control.
Insight Stories
Not just reports. Evidence-backed narratives that stakeholders actually read and act on.
UK & EU Hosted
Data stays in the UK and EU. No surprises on where your research data lives.
Frequently Asked Questions
Quick answers about Insight Squid.
Insight Squid is an all-in-one user research platform that covers recruitment, study creation, and insight generation. You manage participants, run studies (self-guided, video, in-person), and build evidence-backed insight stories, all in one place.
No. Every plan includes unlimited projects, unlimited studies, unlimited blocks, and unlimited video studies. There are no restrictions on responses. The only additional costs are for storing legacy data from Condens or Dovetail and the cost of rewards and sourcing external participants.
No. AI features are entirely optional. You can use Insight Squid completely manually for tagging, theming, and building insight stories, or use AI assistance to speed up your workflow. It's your choice.
Privacy is foundational to Insight Squid. We use built-in messaging instead of email, only keep essential data, automatically purge screening data after recruitment, and give participants full control over their information. Learn more on our Participants page.
We don't have one. One plan for everyone means exactly that. We're not in the business of charging more just because a team can afford it. Every subscriber gets the same platform with the same features.
Join the Early Access Waitlist
Be among the first to try Insight Squid. Unlimited research.